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Walking Tours

London Walks Co.

London, UK · 90 days

London Walks Co. runs premium walking tours across London's most historic neighbourhoods. BlueRoute rebuilt their content strategy and launched targeted campaigns that now drive consistent organic bookings.

SEO & ContentWeb DesignEmail AutomationAnalytics & CRO
+375%
Lead growth
+281%
Revenue growth
3.6%
Conv. rate
90 days
Time to results
Monthly leads — week by week
90 days growth
What we did
Week 1–3
Full SEO audit. 12 new blog posts published targeting high-intent travel queries.
Week 4–7
New website launched. Email capture flows added. Google Search Console optimized.
Week 8–12
Organic traffic up 210%. Monthly revenue nearly 4× baseline. CRO improvements deployed.

“We always knew our tours were special — we just couldn't get found. BlueRoute fixed that in three months.”

SH
Sophie Hartley
Director, London Walks Co.

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